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STORY IS POWER

Let’s create experiences that speak to your product by
way of moving and engaging design.

 

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User experience design encompasses all aspects of the intended audience’s engagement with a company, its services, and its products. I design experiences that reflect a deep understanding of the audience, technology and business. I am passionate about systems thinking and human-centered design methodologies that solve complex problems. I collaborate across disciplines and am involved in all parts of the design process including: concept development, prototyping, user research and design stewardship.

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Understanding human behavior is fertile ground for design and innovation. Companies thrive with a working concept of what makes people tick and a context that allows for the shaping of ideas by considering what people covet and use. By understanding behavior, I build continuous knowledge, discovery, and empathy. I help clients gain an understanding of a problem  through empirical observation, experience, and making which leads to actionable insights that transform businesses.

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Design strategy is about translating insights into opportunities. It requires me to easily switch from macro to micro; from understanding the strategic value and business dynamics of a product, to caring about design at a pixel or message level. As a strategic designer, I am able to frame a challenge, to research and insights, to concept and implementation.

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