My name is Polina and I breathe simple, beautiful and connective design.
Having spent my early career in branding and later complimenting that background with a master’s degree in human-centered design, serves my clients with experiences that impart emotional and cognitive resonance. My design process involves understanding how a product or service is engaged with, as well as its business context which allows me to define complex ideas in human terms. I work closely with research, business and product to understand customer needs and identify opportunities. By designing across all vital touchpoints (online, mobile, environment, etc.), I create seamless experiences that move people to action while deepening the relationship between the customer and the brand.
Focus Areas
• Business, Service and Product Innovation
• Sustainability
• Circular Economy
Technology
• AI (ML conversation, speech and vision)
• IOT
• Blockchain
Practice
• Design and Business Strategy
• Service Design
• Product Design
• Qualitative Research
• Interaction Design
• Data Visualization
• Creative Direction
• Copywriting