My name is Polina and I breathe simple, beautiful and connective expereinces.

I help companies drive change through design of services, products and new business models with commercial and social impact. My approach draws on the people side of innovation—the uncovering of values, behaviors, mindsets, and needs—that allows for ideas to mature into impactful lived experiences.

Focus Areas

•  Business, Service and Product Innovation
•  Digital Transformation
•  Sustainability
•  Circular Economy


• Design Strategy
• Service Design
• Business Design
• Product Design
• Qualitative Research
• Idea Incubation
• Venture Maturing
• Behavioral Science