My name is Polina and I breathe simple, beautiful and connective design.

Having spent my early career in branding and later complimenting that background with a master’s degree in human-centered design, serves my clients with experiences that impart emotional and cognitive resonance. My design process involves understanding how a product or service is engaged with, as well as its business context which allows me to define complex ideas in human terms. I work closely with research, business and product to understand customer needs and identify opportunities. By designing across all vital touchpoints (online, mobile, environment, etc.), I create seamless experiences that move people to action while deepening the relationship between the customer and the brand.

Focus Areas

•  Business, Service and Product Innovation
•  Sustainability
•  Circular Economy


•  AI (ML conversation, speech and vision)
•  IOT
•  Blockchain


•  Design and Business Strategy
•  Service Design
•  Product Design
•  Qualitative Research
•  Interaction Design
•  Data Visualization
•  Creative Direction
•  Copywriting